What’s in it for me? Benchmarking as a catalyst for innovation
Didak Injection, known for its strong drive for innovation and sustainable production, set three clear requirements for the development of the Foldaway — their revolutionary folding crate. How do you ensure your product meets all three demands of the professional market, when most competitors only satisfy one or two?
Starting from that question, product development bureau Artori took a close look at competing crates and translated the requirements into four concrete parameters.